It’s happening now and happening at an astonishing speed!!

The world today is at the beginning of a transition, the transition from browsing the Web on personal computers to mobile devices. And yes, it’s going to have a big impact on every industry — including your own.
Before we list out the reasons why you should invest in mobile, here are some of the facts about the growth of mobile industry lately:

• The sale of smartphones and Tablets has been constantly on a rise.
• Google’s Android operating system now has an astounding 75% market share worldwide, with Apple relegated to a niche player with 15%

Critical reasons why your business should invest in mobile

1. Your customers are transitioning to mobile at a great pace –
A recent report showed that most of the customers prefer to use smartphones over personal computers. A great deal of buying now takes place using mobile devices.
A report by Google showed a major growth of 411 percent in mobile searches for last minute hotel and accommodation bookings from June 2011 to June 2012, while desktop searches decreased 79 percent. eBay accounted for a staggering $5 billion in mobile transactions in 2011 and expects to see $10 billion in mobile transactions this year. With nearly as many mobile devices as people in the world, and more iPhones being sold than babies born in the world every day, the mobile commerce revolution is just getting started.

2. Your customers have their phones with them 24*7*365 –
People have their connected phones with them all the time. This means that they can browse and shop at any moment of the day: During Lunch, while travelling or even while walking into a store. The solution may actually be to have an amazing mobile experience and make your customers aware of it, so that they buy from you instead of your competitor.

3. It is a global phenomenon that could expand your market –
Unlike the online revolution of the 90s that grew significantly deeper, the mobile revolution is growing equally fast internationally in both developed and emerging countries. In fact, mobile services like Instagram and Flipboard have seen their user base grow at accelerated speeds in countries like China, Brazil and Turkey, among others. In emerging countries, an interesting phenomenon is that many users are getting online for the first time through mobile devices. This new potential reach could mean market expansion opportunities for your business.

4. Emotional relationship between the users and their mobile phones -
Research has shown that people have a more emotional relationship with their mobile phones than they do with other forms of computational devices. Businesses can benefit from this by providing an intimate and personal experience in mobile that extends the emotional connection to their products or services. Your mobile team should think along these lines of attracting your customers using innovative mobile apps

5. Your competitors are probably not moving fast enough –
As described in the book The Innovator’s Dilemma, when any new technological innovation disrupts the way an industry works, the majority of incumbents will be either unable or too slow to adapt to the new paradigm. It is reasonable to assume that a similar situation will occur with mobile. Therefore, this might represent an opportunity for your business to move faster than competitors and build a sustainable competitive advantage. The speed at which your company embraces this new technology may be a determining factor in whether your business sinks or swims.

6. Starting early will pay off –
Starting early will definitely pay off. Even if the money coming in from mobile devices today does not represent a big percentage of your revenues, it is better to start tuning the machine with time. This way when they do represent a significant part of your bottom line, you will be prepared.

Adapting will require a different skill set in your technology department, the ability to move fast and thrive in a changing environment, and the commitment of the management team to make bold decisions. In any case, technological disruptions always represent exciting times in business; look at mobile as yet another opportunity to create better solutions for consumers and society as a whole.

About Mobatia: Mobatia is a global software services organization with a strong focus on new generation technology platforms. We own few highest grossing software solutions in Android/iOS market and we also offer top quality cost effective software development services to enterprises. We offer innovative technology software solutions that ranges from Productivity, Mobility and Entertainment to small and medium enterprises all over the world. Mobatia is selected as one of this year’s Red Herring 100 Asia finalists.

Our work portfolios could be found at: http://history.mobatia.com/